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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is elead
elead is a CRM platform designed for automotive retail industries and car dealerships of all sizes. Flexible, robust, and easy to use, the platform is ideal for automotive dealer groups and franchised and independent dealership retailers. This tool aims to help automotive shops and car dealers increase their sales and maximize their profits by enabling them to provide customers with great buying experiences. elead makes the process of purchasing cars and requesting services convenient and efficient by allowing customers to do it from their mobile devices. The software enables users to provide all the information that their customers need, so they will be able to buy cars that fit their lifestyle, personality, and user preference. Furthermore, elead offers data mining features, which allow users to utilize third-party data and other online resources that will help them search for sales and lease opportunities.
Benefits of using elead
The CRM platform helps users evaluate their cars to offer a competitive advantage on the market. elead also provides the possibility of directing leads from different communication channels, so that users can apply the most suitable follow-up for their requests, instantaneous in the short or long term. Users will also be able to respond quickly to their contacts. As for the functionality of this software, one of the most important of elead is the ability to contact its customers immediately. Through the help of the platform's data mining technology, users will be able to quickly identify these customers and launch service marketing campaigns to reach them.
Why should I use elead
elead also offers an Internet lead management feature that works with the platform's car inventory tools and mobile sales app. With this feature, users will be able to send vehicle information, electronic brochures, and photos to their customers and leads. They can do this quickly because the platform allows them to access their inventory of new and used cars easily.
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