Streamline your data management process with the PostgreSQL + Omnisend integration

PostgreSQL is an open-source, object-relational database management system (ORDBMS) that is not owned or controlled by one company or individual. Because PostgreSQL software is open-source, it is managed mostly through a coordinated online effort by an active global community of developers, enthusiasts, and other volunteers.

An enterprise class database, PostgreSQL boasts sophisticated features such as Multi-Version Concurrency Control (MVCC), point in time recovery, tablespaces, asynchronous replication, nested transactions (savepoints), online/hot backups, a sophisticated query planner/optimizer, and write ahead logging for fault tolerance.

PostgreSQL supports international character sets, multibyte character encodings, Unicode, and it is locale-aware for sorting, case-sensitivity, and formatting. It is highly scalable both in the sheer quantity of data it can manage and in the number of concurrent users it can accommodate. There are active PostgreSQL instances in production environments that manage many terabytes of data, as well as clusters managing petabytes

Omnisend is an eCommerce marketing automation platform that provides an omnichannel marketing strategy for businesses. The software combines email, SMS, social media, and other channels into one platform so that marketers can reach more customers and increase revenue.

Omnisend helps its users expand their subscriber list with a wide variety of subscription forms and send conversion newsletters created with the easy to use editor. Omnisend has deep integration with popular eCommerce platforms like Shopify, Shopify Plus, BigCommerce, Woocommerce, and more, making it ready to use.

The software offers intelligent reporting capabilities, so you'll instantly know the numbers behind your campaigns' performance. The platform's reporting capabilities also include dashboards and real-time click maps, so you get all the information you need to analyze your campaigns.