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What is PrestaShop
PrestaShop is an e-commerce software that enables you to create your online store and sell your services and products easily. PrestaShop is free. You can use this software without paying any license fee. If you choose PrestaShop for running your e-commerce store, you get access to more than 500 functions and 1000 modules and graphic templates, that allow you to run your successful online business and sell.
Benefits of using PrestaShop
Thanks to PrestaShop, you can create online presentation of your products and define prices and packages. You simply need to configure the payment method that you prefer, and you can start selling your products online quickly and without effort.
Why should I use PrestaShop
Create special offers, product launches, and much more. Successful e-commerce owners know how profitable are launches and special offers. However, these are probably the most critical moments for your business. PrestaShop enables you to easily manage special offers and launches, upsells, cross sells and other marketing activities that allow you to take the most out of your e-commerce store.
What is IBM Marketing Cloud
Lead management and mobile engagement solutions are two of the main features offered by IBM Marketing Cloud, along with the functionality of email marketing and marketing automation.
Benefits of using IBM Marketing Cloud
IBM Marketing Cloud provides cross-channel experiences for e-mail, mobile and web, uses customer data frequently and keeps its customers updated with analytical insights. These customer data are used to forge strong ties with customers who ultimately translate into increased ROI. In addition, it offers acquisition of leads, lead scoring, email marketing, nutritional marketing and lead transfer.
Why should I use IBM Marketing Cloud
IBM Marketing Cloud can be integrated with other CRMs such as Microsoft Dynamic CRM and Marketing Solutions. These integrations are used to increase functionality and achieve better results. These add-ups in the original software help customers make strategic decisions and make the software a success.
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