Streamline your data management process with the Qualtrics + Snapchat Custom Audience integration

Qualtrics is a simple to use web-based survey tool to conduct survey research, evaluations and other data collection activities. Anyone (with no experience) can use this research suite to build surveys, send surveys and analyze responses. All from any online location, any time you need.

Use of Qualtrics software requires a CMC email account login and password. You must use the CMC Qualtrics web form to log in or create an account. If you go to the public Qualtrics website and create a trial account, any surveys you create or data you collect will not be accessible from the CMC Qualtrics site.

When using Qualtrics, Firefox, Chrome and Safari are the recommended web browsers; problems have been encountered when using Internet Explorer.

Snapchat Custom Audiences allows you to reach specific Snapchatters based on customer data you’ve gathered. You can create two types of audience:

Snap Audience Match: Audiences are built directly from your customer lists of emails or device ids. With SAM Audiences you’ll be able to easily upload your customer lists, get audience insights, edit or delete audiences, and create lookalikes from your uploaded data.

Lookalike Audience: Consist of Snapchatters who are likely to be interested in your business. You will be able to create a Lookalike Audience if you have already uploaded a SAM Audience. With this kind of audience, you’ll be able to choose the audience size and select a country for the lookalike. But pay attention, at this time only the select countries are available for Lookalike Audience.