Automatically sync your leads with the Quora Ads + Oracle Service Cloud integration

Quora is an excellent source of information, with plenty of experts across million and one diverse industries chiming in order to share their experiences and knowledge. Previously, Quora could only be used for thought leadership by responding to questions and hoping it was enough to build a strong reputation.

As of June 2017, however, businesses can now run Quora Ads. What does Quora Ads offer? First of all, we can see a self-service interface. It's pretty intuitive and easy to use and it’s also easy enough to add a user to access your account. There are many campaign types available on Quora Ads. Currently, the platform offers two options: conversions or App Installs.

Quora also offers the possibility to customize your audience targeting. By installing a pixel code on your website, you can remarket to your own website visitors while they are browsing through Quora. Otherwise, you can target a specific audieence using topics. Quora also has a tool that allows you to find additional topics to expand your reach, in addition to location targeting by country, city or regions.

Oracle Service Cloud is a corporate-scale contact center suite and customer support software. The platform consists of the Oracle RightNow suite of applications that facilitate social, web and contact center services.

Oracle RightNow Web Experience offers a self-service platform, accessible through email, mobile, web, and chat, helping users deliver a unified, cross-serving service to their customers. RightNow Social Experience is an app that enables brands to manage their social interactions and to provide support across social networks. RightNow Contact Center Experience provides end-to-end management of the entire customer journey by unifying knowledge, customer records, and interaction history.

RightNow Policy Automation allows users to offers personalized customer service by setting custom policies for the services they provide through face-to-face channels, call center, and self-service. RightNow Engage provides marketing automation and analytics to improve the customer experience. You can use it to offer personalized, timely communications and obtain access to real-time actionable insights.