Generate more leads with the Quora Lead Gen Forms + Looker integration

Quora recently released in beta the new Quora Lead Gen Forms, a kind of forms that help Quora companies and users to exchange valuable information with each other through pre-filled forms.

Functionality and benefits? Users will ask to fill out the form, entering their data, after clicking on the sponsored content with a call to action, for example, to download a report. Currently, Quora Lead Gen Forms is in beta for both Desktop and Smartphone mode. Surely this tool will be a valid method to collect leads directly on Quora.

Quora Lead Gen Forms offers advertisers another channel to acquire leads. With 75% of users accessing Quora via smartphone, the new features of the gen lead modules provide users a more natural way to share information without the hassle of leaving the mobile platform.

Looker is a cloud-based Business Intelligence (BI) platform designed to explore and analyze data. The solution allows companies to acquire and analyze data from multiple sources and make data-driven decisions.

Looker offers corporate teams the ability to analyze supply chains, digitally market, quantify customer value, interpret customer behavior, and evaluate distribution processes. Users can also "view the source" to understand how the data they are viewing is manipulated. Dashboards allow you to present data and insights using customizable graphs, charts, and reports.

With Looker's data modeling language, users can define data metrics and explore relationships between various data sets. The storytelling feature allows users to present data analysis to stakeholders through data-rich visualizations.