Streamline your data management process with the Salesforce® Commerce Cloud + Klaviyo integration

Salesforce® Commerce Cloud combines features for e-commerce, online shop and mobile-first POS, order management, and predictive intelligence in a single platform. Its characteristics are organized into three categories: experience, operations, and intelligence.

Moreover, Salesforce® Commerce Cloud features allow companies to manage their products, prices, promotions, and content, in order to improve the buying experience for its customers.

Salesforce® Commerce Cloud removes the barriers to innovation common to obsolete commerce solutions, allowing companies to keep up with today's dynamic market and evolving customer needs. The app is updated without problems up to eight times a year, thus offering new features and improvements without interrupting daily operations.

Klaviyo is an email marketing platform specifically designed for e-commerce marketers who want to increase their sales by targeting, customizing and measuring their email marketing and Facebook campaigns.

A key benefit that Klaviyo offers is the ability to access essential data from your audience directly from your e-commerce website and other marketing tools that you can use to manage your business. In this way, you will be able to identify your best customers and customize your marketing campaigns to increase conversions and sales. Keeping to the Benefit theme, the simplified audience segmentation offered by Klaviyo will help you target potential customers with the most suitable marketing message for them.

A valid reason to use this tool is that Klaviyo makes it easier for marketing experts to use existing segments for targeting Facebook advertising campaigns. Moreover, Klaviyo offers a system of integration with other very simple software; in fact, Klaviyo can be easily integrated with Magento, Shopify, ZOHO, and Zendesk.