Automatically create audiences from Schoold with the Instagram Custom Audiences integration

Schoold is the #1 college counseling app, providing advice on getting to and through college.

With over one million served and thousands of rave reviews, Schoold is democratizing access to higher education and helping students everywhere get smart about investing in their future.

In addition to messaging-based college advice with a Schoold Coach, the Schoold App makes it easy to explore: colleges, majors, and careers; personalized admissions chances; salary prospects based on major and college.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.