Streamline your data management process with the Shiksha + Instagram Custom Audiences integration

Shiksha.com is a one-stop-solution making course and college selection easy for students looking to pursue undergraduate and postgraduate courses in India and abroad. It's also accessible to users on the move through the mobile site.

Shiksha's website is a repository of reliable and authentic information for over 14,000 institutions, 40,000 plus courses and has a registered database of more than 3.5 million students. Shiksha offers specific information for students interested in UG/PG courses in India and Abroad across the most popular educational streams.

Shiksha has an active ask and answer community called Shiksha Café, where over 1000 experts answering career and college related queries. Students can ask questions, participate in discussions and stay updated with latest news, articles related to their education interest. Shiksha.com is India’s smartest college gateway that blends higher education related domain knowledge, with technology, innovation, and credibility to give students personalised insights to make informed career, course and college decisions.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.