Streamline your data management process with the Shiksha + Oracle Eloqua integration

Shiksha.com is a one-stop-solution making course and college selection easy for students looking to pursue undergraduate and postgraduate courses in India and abroad. It's also accessible to users on the move through the mobile site.

Shiksha's website is a repository of reliable and authentic information for over 14,000 institutions, 40,000 plus courses and has a registered database of more than 3.5 million students. Shiksha offers specific information for students interested in UG/PG courses in India and Abroad across the most popular educational streams.

Shiksha has an active ask and answer community called Shiksha Café, where over 1000 experts answering career and college related queries. Students can ask questions, participate in discussions and stay updated with latest news, articles related to their education interest. Shiksha.com is India’s smartest college gateway that blends higher education related domain knowledge, with technology, innovation, and credibility to give students personalised insights to make informed career, course and college decisions.

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.