Streamline your data management process with the Square + Oracle Eloqua integration

Square is a point-of-sale (POS) application designed to provide companies with a reliable and fast system. Square allows you to make payments using your iOS or Android devices.

The system is equipped with a free software download plus a Square card reader, which allows payments by debit and credit cards. In addition, it includes real-time sales and inventory trackers, as well as the article management platform. The easy-to-configure and easy-to-use POS was created to help your staff learn quickly.

Square gives you the ability to manage inventory, such as modifying item details by price, name or quantity in real time. At the same time, it allows you to manage employee access to data with employee access codes and to keep an eye on who has sold and reimbursed what. Square is transaction-based, which means you'll be charged a percentage for each tap, dip or swipe in your POS device.

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.