Streamline your data management process with the SumUp + Oracle Eloqua integration

SumUp is a contactless NFC card reader with EMV Chip. With just one device, companies can accept any type of payment, via NFC, EMV chip, magnetic stripe and even Apple Pay and Android Pay.

With SumUp, stores will never have more problems choosing customers' payment methods. The SumUp card reader is also easily manageable as it can connect to devices via Bluetooth.

In addition, SumUp is a reliable device, equipped with a lithium-ion battery that can last for hours and, once it needs to be charged, requires only a micro-USB cable and a charging port.

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.