Streamline your data management process with the Upwork + Instagram Custom Audiences integration

Upwork is a cloud-based global freelance jobs platform formerly known as Elance-oDesk. It is purportedly the online workplace site that has the broadest coverage and the largest pool of employers and job finders. With this software, businesses and freelancers alike vie for the best service with competitive prices. Both parties offer rates that are attractive to their audience to attract the finest projects and project makers. And to assist users to find what they are looking for, the application has a most robust search engine with a variety of filters to narrow down or to widen the search net. Furthermore, Upwork ensures their users that they are protected from potential frauds or scams.

The application has put in place policies that push for vigilance against potential fake employers or employees to protect the integrity of the site and its legitimate users. That is why those looking for freelancers and jobs on the platform can rest assured that they receive what is due to them. For employers on Upwork, they can rest assured that they do not waste time in ploughing through a long list of potential hires. The platform’s data science and algorithms enable them to narrow down their search so they can speedily and astutely find the best talent for the job.

Employers want the best freelancers for their projects and that is why Upwork provides a platform for meticulous freelancer search and profile reviewing. The application has features that enable businesses and individual employers to discover the best talent. Plus, employers can further screen candidates by setting up interviews with them. This allows them to verify whether the freelancer indeed has the right set of skills and qualities they are looking for. With Upwork, employers can pay their hired freelancers as soon as the job has been reviewed. They have the ability to pre-fund their accounts to be able to automatically pay for services rendered. But if they prefer to pay through other means, the platform also supports credit cards payments and electronic payment gateway transactions. These options allow them to choose which is more convenient for them for greater financial protection.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.