Generate more leads with the Upwork + Marketo integration

Upwork is a cloud-based global freelance jobs platform formerly known as Elance-oDesk. It is purportedly the online workplace site that has the broadest coverage and the largest pool of employers and job finders. With this software, businesses and freelancers alike vie for the best service with competitive prices. Both parties offer rates that are attractive to their audience to attract the finest projects and project makers. And to assist users to find what they are looking for, the application has a most robust search engine with a variety of filters to narrow down or to widen the search net. Furthermore, Upwork ensures their users that they are protected from potential frauds or scams.

The application has put in place policies that push for vigilance against potential fake employers or employees to protect the integrity of the site and its legitimate users. That is why those looking for freelancers and jobs on the platform can rest assured that they receive what is due to them. For employers on Upwork, they can rest assured that they do not waste time in ploughing through a long list of potential hires. The platform’s data science and algorithms enable them to narrow down their search so they can speedily and astutely find the best talent for the job.

Employers want the best freelancers for their projects and that is why Upwork provides a platform for meticulous freelancer search and profile reviewing. The application has features that enable businesses and individual employers to discover the best talent. Plus, employers can further screen candidates by setting up interviews with them. This allows them to verify whether the freelancer indeed has the right set of skills and qualities they are looking for. With Upwork, employers can pay their hired freelancers as soon as the job has been reviewed. They have the ability to pre-fund their accounts to be able to automatically pay for services rendered. But if they prefer to pay through other means, the platform also supports credit cards payments and electronic payment gateway transactions. These options allow them to choose which is more convenient for them for greater financial protection.

Marketo is a powerful, Best-in-Class marketing automation software that helps companies improve their businesses, building a strong engagement with customers and leads. Marketo has an impressive and advanced features set designed for companies of any size.

Marketo enables you to manage your leads efficiently, by attracting new potential clients, covert them into subscribers and nurture them. Marketo sales insight With Marketo sales insight you have under control your entire sales process. Thanks to this feature, you are able to optimize your funnel to make more sales. Email Marketing tools Marketo’s email marketing solution helps you build a strong and long-lasting relationship with your leads and customers. Thanks to marketing automation.

Marketo allows you to automatically create many segments within your list, which correspond to different email marketing campaigns. Thanks to marketing automation, you’ll be able to send more relevant content and offers to your leads and clients. Marketo social marketing Marketo enables you to integrate and manage your preferred social media channels within your marketing strategy, which allows you to increase the engagement of your audience on social media.

What you can do with Upwork and Marketo

Create new Marketo leads in static lists with Upwork

Create new Marketo leads in lists with Upwork

Update Marketo leads in static lists with Upwork

Update Marketo leads in lists with Upwork

Case study

Kayak Pools Midwest

Based in Indianapolis since 1994, Kayak Pools Midwest has delivered backyard vacations to over 4,000 locations throughout America’s heartland.

+36%

ROAS

7,820

New Leads

+$3.1 M

Revenue increase

Featured customers

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