Streamline your data management process with the vTiger + Microsoft Audience Ads integration

Vtiger is a customer relationship management tool, designed to help businesses engage their customers, in order to increase sales and conversions. Vtiger allows you to nurture your leads and track your marketing results.

Thanks to marketing automation, VTiger helps you drive your customers through a specific journey, based on how they behave with your follow up. By creating segments of your lists, VTiger can automatically send the most relevant offers and information to your potential clients. Thanks to pre-built analytics, you’ll get the insights you need to grow your business, making the right decisions, and take the most out of your marketing efforts.

VTiger is also a helpdesk that allows you to automate support for create a great customer service experience for your clients. With VTiger, your entire business is under your control. The integrated CRM, in fact, can elaborate the information you need from all your business team, from marketing directors to sales reps. By doing so, you can collaboratively manage the entire sales funnel, from the opt-in process to back end offers, in order to make more sales and increase the customers lifetime value.

Microsoft Audience Ads is a type of remarketing list that is generated by using first-party data to create more productive user segments.

Thanks to Microsoft Audience Ads users will be able to improve the performance of the campaign by reaching the right audience at the right time with the personalized audience.

When the data management platform (DMP) connects to the Microsoft Audience Ads, it is possible to import the personalized audiences that the user has already created into Microsoft Advertising for search remarketing. The custom audience works like remarketing and can be associated with ad groups as a target and offer, offer only, or as an exclusion.