Automatically create audiences from WooCommerce with the Facebook Custom Audiences integration

WooCommerce is a customizable eCommerce platform for WordPress, that enables you to create your own online store to sell your products and services on the Internet. Creating an eCommerce today it is not easy. You need to manage the graphic design, generate leads, set up the payment system, and much more.

WooCommerce gives you the ability to integrating Wordpress, the word’s most popular website builder, and you get the benefit of an easy-to-use Content Management System empowered with the eCommerce sales platform. Thanks to its integrations, with WooCommerce, your clients can buy your services and products through their preferred payment methods, from PayPal to Stripe.

WooCommerce enables you to sell anything, everywhere, from your marketplace. By setting up your shop you can choose between offering free shipping or flat-rate shipping. When needed, you can also restrict the shipping to certain countries. WooCommerce allows you to manage taxes and stock levels, in order to make it simple to run your business and focus on what matters for you.

Facebook Custom Audiences are an ad targeting option that allows you to reach a defined group of users with your ads. By targeting a Custom Audience, advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

The Facebook Custom Audiences allows you to reach and reconnect with customers you already know through Facebook Ads. A personalized audience is a list, or group, created by Facebook, based on people who have previously shown interest in your website, company, product, app or services.

With Facebook Custom Audiences it is also possible to create a Facebook Custom Audiences of people uploading a customer list (CSV file). By doing so, businesses can reach their leads and clients while they are browsing on Facebook, in order to run a nurturing campaign and offers, with the aim to increase their customers' lifetime value.