Generate more leads with the YouTube TrueView for Action Form Ads + Oracle Service Cloud integration

YouTube TrueView for Action Form Ads is a new ad type provided by YouTube specifically designed for lead generation. This brand new technology helps advertisers generate more leads and lower the cost per lead of their lead generation campaigns on YouTube, by allowing viewers to register through an opt-in form immediately below a video ad, without the need to redirect traffic to a website landing page.

Similar to what happens with Facebook Lead Ads or Google Lead Form Ads, YouTube TrueView for Action Form Ads are designed to pre-populate the form fields with the viewer’s data, since the information is taken directly from their Google or YouTube account.

YouTube TrueView for Action Form Ads is currently into a beta stage. Advertisers who want to leverage this technology can contact LeadsBridge customer support to receive the whitelisting instructions.

Oracle Service Cloud is a corporate-scale contact center suite and customer support software. The platform consists of the Oracle RightNow suite of applications that facilitate social, web and contact center services.

Oracle RightNow Web Experience offers a self-service platform, accessible through email, mobile, web, and chat, helping users deliver a unified, cross-serving service to their customers. RightNow Social Experience is an app that enables brands to manage their social interactions and to provide support across social networks. RightNow Contact Center Experience provides end-to-end management of the entire customer journey by unifying knowledge, customer records, and interaction history.

RightNow Policy Automation allows users to offers personalized customer service by setting custom policies for the services they provide through face-to-face channels, call center, and self-service. RightNow Engage provides marketing automation and analytics to improve the customer experience. You can use it to offer personalized, timely communications and obtain access to real-time actionable insights.