YouTube TrueView for Action Form Ads is a new ad type provided by YouTube specifically designed for lead generation. This brand new technology helps advertisers generate more leads and lower the cost per lead of their lead generation campaigns on YouTube, by allowing viewers to register through an opt-in form immediately below a video ad, without the need to redirect traffic to a website landing page.

Similar to what happens with Facebook Lead Ads or Google Lead Form Ads, YouTube TrueView for Action Form Ads are designed to pre-populate the form fields with the viewer’s data, since the information is taken directly from their Google or YouTube account.

YouTube TrueView for Action Form Ads is currently into a beta stage. Advertisers who want to leverage this technology can contact LeadsBridge customer support to receive the whitelisting instructions.

Sending a welcome email is a best practice for businesses that rely on lead generation. In fact, a welcome email is a message sent by the companies who want to connect with their audience as soon as their leads and clients opt into their list.

Studies reveal that 22% of annual email marketing revenue comes from welcome series. The reason is simple: when someone subscribe to a newsletter or a mailing list, his/her attention is a very high level so businesses leverage this opportunity to make an offer.

That’s why it’s very important to send a welcome email immediately when leads come in, by using tools like LeadsBridge or an email software that allow you to connect with your audience quickly.

What you can do with YouTube TrueView for Action Form Ads and Welcome Email

Create new Welcome Email leads with YouTube TrueView for Action Form Ads

Update Welcome Email leads with YouTube TrueView for Action Form Ads

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About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

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