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What is Zendesk Chat
Zopim is a powerful live chat software that allows you to engage with your website visitors and customers. It includes a lot of tools for sales, engagement and analytics. The main goal of Zopim is improving the conversions rate. In fact the Zopim Team itself states that “83% of all online shoppers need support to complete a purchase. In addition, Zopim helps you to reduce cart abandonments and increase the orders value.
Benefits of using Zendesk Chat
With the engagement features, you can perform proactive chats, sending pre-defined targeted messages to your customers, based on their behaviors and stage into the buying journey. Proactive chats are great to assist your customers and help them to complete their purchases. In fact, you can reach out to them while they are stuck on the cart page, or while they’re seeing a specific product or page.
Why should I use Zendesk Chat
Zopim also includes a robust and complete reporting system, which allows you to easily monitor, track and optimize all the team’s performances and activities. Zopim Analytics provide a real time tracking feature, useful to monitor your channels in real-time. It includes several metrics, such as the number of tickets received, chats missed, wait time and response time rate. Through the iOS/Android app, you can reach out to your customers also at any time, never missing a chat.
What is Instagram Custom Audiences
Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.
Benefits of using Instagram Custom Audiences
You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.
Why should I use Instagram Custom Audiences
Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.
Drive Lah created campaigns to improve their lead conversions ratios. Thanks to LeadsBridge and Facebook, Drive Iah was able to improve their conversion ratio up to 82%