Automatically create audiences from ZenDesk with the Snapchat Custom Audience integration

Zendesk is a customer support service for businesses and companies that allows you to offer a first-class customer support to your clients and prospect. Zendesk’s software is designed to optimize your customer relationship by empowering the collaboration within team members. Zendesk helps your company be more flexible and increases the trust of your customers.

Thanks to Zendesk, you can also collect a huge quantity of data that allows you to turn a short chat with a prospective client into a long-lasting relationship. Zendesk allows you to offer a customer service that stands out of the crowd, because its software is designed to help your team members be more efficient and fast.

Moreover, ZenDesk provides you insights and data about the most relevant metrics of your business, like the level of engagement with your customers and much more. ZenDesk is a helpful software for growing your business at scale. In fact, you can connect the platform with your favorite business tools and partners and take the most of of your customers support efforts.

Snapchat Custom Audiences allows you to reach specific Snapchatters based on customer data you’ve gathered. You can create two types of audience:

Snap Audience Match: Audiences are built directly from your customer lists of emails or device ids. With SAM Audiences you’ll be able to easily upload your customer lists, get audience insights, edit or delete audiences, and create lookalikes from your uploaded data.

Lookalike Audience: Consist of Snapchatters who are likely to be interested in your business. You will be able to create a Lookalike Audience if you have already uploaded a SAM Audience. With this kind of audience, you’ll be able to choose the audience size and select a country for the lookalike. But pay attention, at this time only the select countries are available for Lookalike Audience.