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What is Zoho Campaigns
Zoho Campaigns is a marketing solution for Email Marketing and Social Media Campaigns. As a part of Zoho CRM solution, Zoho Campaigns also integrates CRM features and contact list management. It is available as a single add-on with a pricing plan based on different models: pay as use or monthly subscription.
Benefits of using Zoho Campaigns
Zoho Campaigns is a great solution for creating and managing Email Marketing campaigns, performing A/B tests too. The drag and drop builder helps you to design beautiful email messages, thanks to a lot of customization features, in order to perfectly match the email’s layout with your brand. Through an advanced Contact List Management feature, you can easily segment your contacts, splitting up leads, prospect and customers. For a better management of the whole contact list, we recommend to integrate Zoho Campaigns with Zoho CRM, in order to keep track of all the activities, including deals, tasks and sales.
Why should I use Zoho Campaigns
You can also use one of the third party services integrated with Zoho Campaigns to import contacts into your lists. Otherwise, you can import them manually or via a CSV/Google Spreadsheets file. Zoho Campaigns offers an autoresponder and an automate follow-up feature, useful for both welcome emails and lead nurture programs. With the Social Media Campaigns feature, you can create landing pages on Facebook to engage your customers and new visitors as well, create and schedule social media posts, and measure the performances of your social media campaigns.
What is SendLane
Sendlane is an email marketing automation designed for small business and enterprises that want to grow their business by creating email marketing campaigns that work. Sendlane, in fact, enables you to customize the users experience, by addressing your audience with the most relevant and engaging content. By doing so, you’ll be able to increase conversions by making the right offers to the people within your lists.
Benefits of using SendLane
With Sendlane you can easy set up and send newsletters and email sequences that convert. In fact, thanks to behavioral data, you can automate your entire marketing without effort and maximize your marketing performances. By tracking opens, clicks and conversions, you can improve your results with data in hand.
Why should I use SendLane
Sendlane helps you increase your mailing list. You can create beautifully designed, professional landing pages within minutes, using templates that you can modify with a simple drag and drop system. Sendlane is a complete email marketing suite, that allows you to manage your email marketing and take the most out of your campaigns.