Automatically create audiences from Zoom Webinar with the Facebook Custom Audiences integration

Zoom Webinar is an easy video and web conferencing platform that allows you to communicate with your audience with video. With Zoom webinar, you can create highly performing events and conferences and engage with your audience leveraging your social media presence. In fact, the platform allows you to easily broadcast your event to Facebook Live or YouTube, and you don’t need to worry about technical stuff: the software is extremely easy-to-use, and event assistance is available upon request.

There are many benefits you can get from using Zoom Webinar, for example, you can take advantage of a one-click HD screen sharing, allowing you to share your PC screen and create web conferences, presentations and much more. Moreover, thanks to the double screen support, you can show slides and performances at the same time, to further improve your online events, giving them more professionality.

With Zoom webinar you have everything under your control. You can mute/unmute panelists, record the entire event, and also leverage the conference’s dialog box with live or text answers, in order to create Polls and Q/A sessions. Post-webinar reporting tools enable you to track your attendee’s behaviors during webinars and learn how to improve your performances.

Facebook Custom Audiences are an ad targeting option that allows you to reach a defined group of users with your ads. By targeting a Custom Audience, advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

The Facebook Custom Audiences allows you to reach and reconnect with customers you already know through Facebook Ads. A personalized audience is a list, or group, created by Facebook, based on people who have previously shown interest in your website, company, product, app or services.

With Facebook Custom Audiences it is also possible to create a Facebook Custom Audiences of people uploading a customer list (CSV file). By doing so, businesses can reach their leads and clients while they are browsing on Facebook, in order to run a nurturing campaign and offers, with the aim to increase their customers' lifetime value.