Google Sales Store is a free eligibility program that allows advertisers to use their sales data to get full visibility of their ad campaigns, and understand the total omnichannel ROAS to optimize customers’ segmentation.
This measurement allows you to understand how much value your ads are truly driving for in-store purchases.
Here is an example of what reporting looks like. Inside your campaign reports in Google Ads, under the “All conversions” column, you will find an extra row of data called “Store sales”, added automatically.
Inside this row is where you can see and monitor your exact store sales count and value.
In order to access the Store Sales program, you have to:
Be a retail business with physical stores and significant monthly offline in-store transactions.
Get in touch with a Google Ads representative such as LeadsBridge, to get your account registered for Store Sales measurement.
As a Google Store Sales Partner, LeadsBridge is amongst a selected number of companies that can help you import your offline transaction data directly into Google Ads.
Working with a Store Sales Partner such as LeadsBridge provides you with several benefits, such as supported uploads, technical support, data hygiene and formatting, and enhanced match rates.
Our platform allows for a quick and seamless connection between your Google Marketing Tools and your other marketing tools like CRMs, email marketing software, and more. With just a few clicks, you can unlock the whole experience of Google lead generation, and get the upper hand over your competition.
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