Berwick Motor Group is a car dealership network based in Lonsdale St, Dandenong (Australia). It has been part of the local community for over 25 years, and is still a 100% locally owned and operated network of award winning new and used car dealerships. The brands include Nissan, Kia, Suzuki, Jeep, Chrysler, Dodge, Alfa Romeo, Fiat, Great Wall and Haval, plus a hundreds of quality pre-owned Used Cars.
-65%
Cost per Lead
+200
New Leads
50%
Conversion leads/sales
The goal
Our goal with this campaign was to generate leads for their used car clearance campaign. They had approximately 100 used cars they wished to get rid of and generated 70 leads from the lead advert which the majority of them were converted into sales. “We decided to create a used car clearance campaign to help the client move stock. With this campaign, we ran it on their primary page and with two car dealerships involved. After a few days, the leads started pouring in and sales enquiries increased. The client decided to boost the budget and length of the promotion, even deciding to run with a similar advert for another dealership. They were so confident with our lead advert actions, that every month we come to them with a concept of a lead advert and how we can boost sales through the leads generated, even if they aren’t converted into sales, we re-target and create look-alike audiences through the leads generated.”
Loved the results!
“The client absolutley loved the results by the lead adverts we have run. They decided to run similar adverts for different dealerships over the course of 3 months, with a total of over 200 leads in total with more than 50% ending up as sales conversions.”
Success story provided by
AdTorque Edge
AdTorque Edge is a web agency that provide Social Media Management, Media Planning and Buying, Website Design and Development, Photography and Videography, Analytics and Reporting.