Founded in 1924, DTS’ mission is to provide seminars, courses and publications about biblical education.
-50%
Cost per lead
The goal
Customer’s goal was to grow the email file and acquire new donors. Dallas Theological Seminary launched a serie of free online courses, promoteing them to various interest groups through Facebook ads. LeadsBridge automated everything.
A big decrease in cost-per-lead
“We saw a big decrease in cost-per-lead through the ability to exclude converted audiences in real-time. Additionally we were able to gather data about the true cost to add a new name to the email file through constantly updating exclusions. LeadsBridge automated something that had taken a tremendous amount of work before, and helped optimize targeting to give better results.”
Success story provided by
Next After
NextAfter is a cause-based organization that helps nonprofits grow online fundraising, to reach more people, acquire more donors, and generate more dollars to fund their world-changing work.