Waylens is "the first camera system built for drivers, from the ground up". Started in 2014 by a group of car enthusiasts from Harvard and MIT, Waylens wanted to drive pre-orders through its website and Kickstarter page, so it engaged Social Fulcrum -a data-driven customer acquisition agency - to leverage paid social ads to drive new customer acquisition.
Social Fulcrum's goal was to help Waylens to increase sales. The agency created a mix of link ads, photo ads, and slideshow ads, using both still images and video. Initial phases of the campaign captured email leads (before the product was available), while later phases drove customers directly to the website so they could buy the product.
Cost per lead over 5 weeks
What the customer says
“Unlike other digital advertising platforms, Facebook has provided Waylens with cost effective access to our target market that is limited only by our own creativity and understanding of our customers. Social Fulcrum has been an invaluable partner in managing the amazing number of tools that Facebook provides to optimize our ad targeting.”
Mike Schmidt, Co-Founder and CMO
Success story provided by Social Fulcrum
Success story provided by
Social Fulcrum is a data-driven customer acquisition agency for high-growth companies. "We are marketing scientists who believe that assumptions ruin marketing. We build scaleable, data-driven marketing machines for our startup clients."