Ana Gotter

Google Ads is Google’s pay-per-click (PPC) online advertising platform. Via the Display Network and Google’s AdSense program, advertisers place bids on specific keywords.  These bids then determine the placement of…

Forms are one of the most important touchpoints between a brand and its audience. Why brands use them can be as simple as collecting data from a newsletter signup,…

Unlike running email marketing campaigns manually, email automation can streamline your communication with your subscribers.  Most marketers use automation software to send emails because it enables them to send personalized…

LinkedIn initially started as a networking website for professionals. However, it’s now used to promote businesses, share industry thought leadership posts, and look for jobs. The platform continually adds new…

Engagement is a necessary element of getting more conversions and sales deals. That’s why marketers use retargeting ads to convert buyers into customers. CRM retargeting is a less popular practice,…