Google Ads best practices to level up your advertising game
TL;DR
Feed Google better data. First-party lists, conversion tracking, and consent work only when set up correctly.
Let automation work, including setting smart bidding, broad match, and Performance Max.
Keep ads tight…
Lizzie Davey| September 18, 2026| 16 min read
Meta event match quality (EMQ): What it is and how to improve it
TL;DR
Meta event match quality is a score out of 10 in Meta Events Manager. It tells you how well Meta can match your events to real people on Facebook…
Elena Mazaheri| September 16, 2026| 7 min read
12 Actionable tips for selling on Facebook Marketplace as a business
TL;DR
Marketplace buyers are ready to buy, but the platform is full of scams, so your main job is looking trustworthy.
Let Meta’s AI draft listings, then add what it misses:…
Elena Mazaheri| September 14, 2026| 7 min read
How to use HubSpot for real estate: A guide for agents
TL;DR
HubSpot is a general-purpose CRM that doesn’t specialize in real estate, which is a price to pay for its broader appeal that many agents are willing to accept.
The free…
Elena Mazaheri| September 10, 2026| 6 min read
Google Ads Lead Form Extensions: The complete guide to Google lead generation
TL;DR
Google lead form extensions are now called lead form assets.
They let users submit their details directly from the ad.
They can lower friction and increase lead volume, especially on mobile.
Lead…
Mark Cirillo| September 08, 2026| 14 min read
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