Everything you need to know about LinkedIn Lead Gen Forms
TL;DR
LinkedIn Lead Gen Forms let you collect leads directly on LinkedIn without sending users to a landing page.
Forms are pre-filled with profile data, which makes sign-ups faster and completion…
Mark Cirillo| October 16, 2026| 18 min read
The 10 best social media management tools to try
TL;DR
Posting to five or six social channels by hand breaks the moment you add a teammate, a client or a second brand.
A social media management tool puts scheduling, your…
Elena Mazaheri| October 14, 2026| 13 min read
A guide to Conversion leads optimization on Facebook (now Meta conversion leads performance goal)
TL;DR
Conversion leads is a Meta setting that shows your lead ads to people likely to become customers, not just people likely to fill out a form.
It only works with…
Marco Cirillo| October 12, 2026| 11 min read
A step-by-step guide to Facebook custom audiences
TL;DR
Facebook Custom Audiences target people already familiar with your business.
You can build audiences from website visitors, CRM contacts, app users, and engagement.
Meta Pixel and CRM integrations help track users…
Elena Mazaheri| October 08, 2026| 20 min read
Google Ads Salesforce® integration: 5 ways to connect
TL;DR
Google Ads is good for getting clicks and form fills. You need Salesforce® to see where the deals are. By connecting the two, you get to know which ads…
Elena Mazaheri| October 06, 2026| 8 min read
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