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Facebook custom audience

Nurturing and conversion

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users and automate updates. Retargeting warm audiences…

Elena Mazaheri

Elena Mazaheri |
19 min read

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Lead acquisition

6 dumb lead generation mistakes that will massacre your business

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Lead acquisition

Facebook Lead Ads: Finally Meet The New Thank You Screen Of Your Forms

    If you use Facebook Lead Ads to collect leads, you probably have noticed that now you can set up…

Mark Cirillo|
February 06, 2018 |
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Lead Generation Tips from a Quora Addict

When we first heard about Quora we couldn’t possibly imagine the impact it was going to have on our…

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January 19, 2018 |
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Nurturing and conversion

How to transform your personal inbox into a steady source of qualified leads

Lead generation can be a tricky business. There are many different platforms and tools that allow you to collect…

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January 16, 2018 |
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Nurturing and conversion

How Email and Facebook can work together to double your brand’s impact

Being a marketer you probably have struggled with a dilemma: whether email or social media is more effective in…

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January 09, 2018 |
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Uncategorized

Anatomy of a Landing page that converts over 60% of traffic

Lead generation landing pages allow you to collect visitors and potential clients? information by asking them to fill a…

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Top Articles
from the Blog

facebook custom audiences

A step-by-step guide to Facebook custom audiences

TL;DR Facebook Custom Audiences target people already familiar with your business. You can build audiences from website visitors, CRM contacts, app users, and engagement. Meta Pixel and CRM integrations help track users…

Elena Mazaheri|
May 26, 2026 |
19 min read

How to grow your email list

How to grow your email list: Top 5 strategies

TL;DR Organic list growth through lead magnets, exit-intent popups, and content upgrades consistently outperforms passive signup forms. Social media grows your list when bio links and lead-capture posts are tied to…

Elena Mazaheri|
May 25, 2026 |
7 min read

Facebook lead generation for real estate

Facebook lead generation for real estate: The complete guide

TL;DR Facebook can help real estate agents reach buyers, sellers, renters, and investors. Use Meta Lead Ads with strong visuals, simple forms, and clear offers. Follow Housing Special Ad Category rules to…

Andrew Bailey|
May 22, 2026 |
7 min read

How to find your digital marketing agency’s target audience: A guide

TL;DR Most agencies lose new business because their audience targeting is too vague. A target audience for an agency is a specific combination of firmographic, demographic, behavioral, and psychographic signals. What…

Elena Mazaheri|
May 18, 2026 |
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How to set up LinkedIn Events: The complete guide

TL;DR Sync registration data to your CRM automatically using tools like Salesforce or HubSpot. Create a LinkedIn Event from a LinkedIn Page to promote webinars, live streams, or in-person events. Use registration…

Elena Mazaheri|
May 15, 2026 |
12 min read