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Tags: #HR

Recruitment marketing

Nurturing and conversion

How to use recruitment marketing to attract top talent 

Picture the scene. You’ve just posted a job ad on your company website. It’s taken you hours to get the wording right, and you’ve gone over every little detail. You’re sitting back and waiting…

Mark Cirillo

Mark Cirillo |
8 min read

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Tagged by #HR

Predictive HR analytics

Tracking and growth

Predictive HR analytics: How to use it for business decision-making

You already know the power of data when it comes to your business. More specifically, you know that the…

Mark Cirillo|
July 11, 2024 |
6 min read

Recruitment funnel

Nurturing and conversion

Six strategies to optimize your recruitment funnel to generate leads 

There are two sides to recruitment. On one hand, candidates want to find an employer who values their skills…

Federica Salini|
June 03, 2024 |
5 min read

hr automation

Tracking and growth

The complete guide to HR automation

Human resources (HR) automation is a growing trend that has the potential to revolutionize the way businesses manage their…

Elena Mazaheri|
March 16, 2023 |
7 min read

Top Articles
from the Blog

The complete guide to Facebook Marketplace for your business

The worldwide presence of Facebook from Meta as a commercial platform has made it the go-to platform for marketers. With most of them wanting to boost their brands’ conversions…

Mark Cirillo|
August 29, 2025 |
13 min read

Google Ads Lead Form Extensions: The complete guide to Google lead generation

Every business owner knows that setting a strong lead generation strategy helps attract high-quality prospects. However, generating high-quality leads is not easy. In this article, we are going to…

Mark Cirillo|
August 28, 2025 |
12 min read

Google Discovery ads

Google Discovery ads: A guide for businesses

Google Discovery (now Demand Gen) has become synonymous with a bottom-funnel lead generation tool that performs outstandingly.  It lets you manufacture intent across Google Display Network (as of 2025), Discover,…

Elena Mazaheri|
August 27, 2025 |
6 min read

Youtube lead ads

YouTube lead ads: A complete guide

YouTube lead ads work because they combine three things that rarely show up together: massive attention, rich storytelling, and a form that’s right there when interest peaks. The engagement process…

Elena Mazaheri|
August 26, 2025 |
4 min read

Google lead quality

How to improve your Google Ads lead quality in 2025

Pass every optimization you’re planning through this filter: Will this improve the percentage of leads that become revenue? When the answer is consistently yes, you can be sure that budgets…

Elena Mazaheri|
August 25, 2025 |
4 min read