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Tags: #Lead scoring

lead scoring examples

Tracking and growth

5 lead scoring examples for better lead management

Managing leads effectively is key to driving conversions and increasing revenue. By scoring leads based on their level of engagement, behavior, and demographic data, marketing and sales teams can ensure that they’re focusing their…

Marialuisa Aldeghi

Marialuisa Aldeghi |
4 min read

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Tagged by #Lead scoring

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How to generate Medicare Facebook leads without wasting budget

If you sell Medicare plans, Facebook (Meta) is still one of the fastest, most controllable ways to fill your pipeline with high-intent prospects.  To do that, however, you need to…

Elena Mazaheri|
September 11, 2025 |
4 min read

A step-by-step guide to Facebook lead ads

It has been a decade since Meta launched Facebook lead ads. A mobile-friendly lead generation tool to maximize online conversion through mobile device ad display optimization.  To leverage its full…

Elena Mazaheri|
September 10, 2025 |
20 min read

Meta ads best practices to follow in 2026

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your…

Elena Mazaheri|
September 08, 2025 |
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facebook custom audiences

A step-by-step guide to Facebook custom audiences

One of Meta’s most attractive ad features is its ultra-precise targeting tools, such as custom audiences.  To actually be able to use these advantages, however, you’ll need to connect your…

Hephzy Asaolu|
September 05, 2025 |
17 min read

AI for Facebook ads

How to use AI for Facebook ads

MooAI for Facebook ads has become the operating system of performance marketing. Meta’s ad platform has leaned hard into automation and generative tools, and the results show up in…

Elena Mazaheri|
September 04, 2025 |
4 min read