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lead data

How to collect and manage lead data: The ultimate guide

In the competitive world of digital marketing, businesses are always looking for effective ways to generate and manage leads. Lead data, which is information about potential customers, is crucial for running successful marketing campaigns. This…

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AI lead generation

How to use AI for lead generation

AI for lead generation? Is that even a thing? Yes, it is, and it’s also here to stay.Absolutely. Using machine learning and predictive analytics, AI identifies quality leads faster…

crm-integrations

What is a CRM Integration? Definition & Strategies

Before automation was so readily available, most companies manually moved their data from singular or multiple applications to their CRM (customer relationship management) systems. While some companies still operate…

financial advisor marketing strategies

Financial advisor marketing strategies: The complete guide

Every successful marketing effort starts with a solid strategy. It’s how you show your value to potential clients.  Financial advisors have a big impact on people’s lives, offering advice on…

Retargeting vs remarketing

Retargeting vs. remarketing: Differences and what is the best strategy

Few terms in digital marketing cause more confusion than remarketing and retargeting. They’re often tossed around as if they mean the same thing, but they’re not quite identical. And while…

How to set up a Salesforce® LinkedIn integration with LeadsBridge

LinkedIn is one of the most widely used professional platforms in the world. This makes the use of LinkedIn advertising tools one of the most profitable means of lead…