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lead data

How to collect and manage lead data: The ultimate guide

In the competitive world of digital marketing, businesses are always looking for effective ways to generate and manage leads. Lead data, which is information about potential customers, is crucial for running successful marketing campaigns. This…

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What is cookieless advertising? Solutions and best practices

Since Google revealed in 2020 that it would phase out third-party cookies, the ad industry has been testing and trying new ways to adapt. Despite delays and changes to…

Everything you need to know about LinkedIn Lead Gen Forms

LinkedIn Lead Gen Forms are effective for generating leads. They let advertisers collect leads directly on the platform with mobile-friendly technology, without needing a landing page. But how can your…

How to create a Google Ads strategy for lead generation

A strong Google Ads strategy is key to generating high-quality leads and fueling business growth. However, getting the most out of Google Ads means thinking beyond clicks. It calls for…

AI lead generation

How to use AI for lead generation

AI for lead generation? Is that even a thing? Yes, it is, and it’s also here to stay.Absolutely. Using machine learning and predictive analytics, AI identifies quality leads faster…

crm-integrations

What is a CRM Integration? Definition & Strategies

Before automation was so readily available, most companies manually moved their data from singular or multiple applications to their CRM (customer relationship management) systems. While some companies still operate…