Connect Adobe Campaign to WhatConverts with LeadsBridge
In this article, you'll learn how to set up the bridge and connect Adobe Campaign to My CRM Example using LeadsBridge.
How to set up your bridge step-by-step tutorial
Before you start
- Head over to the left sidebar and click on the Create new Bridge green button
- You'll be taken to the first step of the bridge creation
Step 1: Choose the apps you want to connect
- Choose Adobe Campaign as the source for your bridge
- Choose WhatConverts as the destination for your bridge
- Click on the Continue button
- At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)
Step 2: Configure your Adobe Campaign with WhatConverts
Step 2.A: Setup your Adobe Campaign integration
- Click on Connect Adobe Campaign
- Click on Create new integration to connect your Adobe Campaign (or select an existing one from the dropdown if you already connected it)
- A popup wil be opened where you can authorize the Adobe Campaign integration
- Fill Client ID, Client Secret, API Key, JWT token, Tenant ID field to connect Adobe Campaign with LeadsBridge
- Click on the Authorize button
- You can choose a name for this Adobe Campaign and LeadsBridge integration (you can also edit it later)
- Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
- Now that your Adobe Campaign is connected, you can continue with the set-up of your bridge
Step 2.B: Configuration details for Adobe Campaign
How to get Client ID, Client Secret, API Key, JWT token, Tenant ID
Copy the API Key (Client id) and Client Secret credentials generated.
( Learn more)
Adobe Campaign APIs require an “API key” and a “user token” to authenticate users requesting APIs.
1) Sign into Adobe I/O console ( https://www.adobe.io/console ) and choose your IMS organization from the organization drop down. Then select New integration.
2) Select "Access an API" and click Continue.
3) Select Adobe Campaign in the list of possible integrations, under the Marketing Cloud section, and click Continue.
4) Select New integration and click Continue.
5) Enter the details needed to create the new integration like Name, Description and the Campaign service to use. Then click Create integration.
1) Sign into Adobe I/O console ( https://www.adobe.io/console ) and choose your IMS organization from the organization drop down. Then select New integration.
2) Select "Access an API" and click Continue.
3) Select Adobe Campaign in the list of possible integrations, under the Marketing Cloud section, and click Continue.
4) Select New integration and click Continue.
5) Enter the details needed to create the new integration like Name, Description and the Campaign service to use. Then click Create integration.
How to generate JWT token
( Learn more)
Step 2.C: Setup your WhatConverts integration
- Click on Connect WhatConverts
- Click on Create new integration to connect your WhatConverts (or select an existing one from the dropdown if you already connected it)
- A popup wil be opened where you can authorize the WhatConverts integration
- Fill API Secret, API Token field to connect WhatConverts with LeadsBridge
- Click on the Authorize button
- You can choose a name for this WhatConverts and LeadsBridge integration (you can also edit it later)
- Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
- Now that your WhatConverts is connected, you can continue with the set-up of your bridge
Step 2.D: Configuration details for WhatConverts
How to get API Secret, API Token
To generate your API Secret and Token, check the following documentation:
( Learn more)
Step 2.E: Email Receipt (Optional)
You may choose to receive an email receipt for each incoming lead.
- Type the address(es) where you'd like to receive the receipt
- You may also modify the Subject line of the email
Step 3: Fields Mapping
Here you'll be able to map your Adobe Campaign information with your WhatConverts fields.
- You will have WhatConverts fields on the left. Match the information you wish to pass align from Adobe Campaign
- Based on WhatConverts functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
- You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
- You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped
Step 3.A: Leads Filter (Optional)
If you'd like you could add a filter for incoming leads. This filter will sync only leads that meet the configured conditions
- Click on the link Add Filter for Incoming Leads on the top left
- A popup wil be opened where you can configure the filter
- You can define a series of condition to filter the leads. The lead will be synced only when all the conditions will be met
- Once finished, click the Save Changes button to switch back to the Fields Mapping to continue with the bridge configuration
Step 3.B Test Connection (Optional)
Once you’ve mapped all the fields that you need, if available, you can run a test of your connection by clicking on the Test Connection button.
Step 4: Save and Publish
- Click on the Save and publish button
Congratulations! Now your bridge is up and running
Do you need help?
Here some additional resources:
- Adobe Campaign documentation page and common questions
- WhatConverts documentation page and common questions
- LeadsBridge KNOWLEDGE BASE
- Contact support from your account clicking on the top right Support button
