Connect BlueJeans Events to LinkedIn Matched Audiences with LeadsBridge

1. Head over to the left sidebar and click on the Create new Bridge green button
2. You'll be taken to the first step of the bridge creation

1. Choose BlueJeans Events as the source for your bridge
2. Choose LinkedIn Matched Audiences as the destination for your bridge
3. Click on the Continue button
4. At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)

1. Click on Connect BlueJeans Events
2. Click on Create new integration to connect your BlueJeans Events (or select an existing one from the dropdown if you already connected it)
3. A popup wil be opened where you can authorize the BlueJeans Events integration
4. Fill App Key, App Secret field to connect BlueJeans Events with LeadsBridge
5. Click on the Authorize button
6. You can choose a name for this BlueJeans Events and LeadsBridge integration (you can also edit it later)
7. Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
8. Now that your BlueJeans Events is connected, you can continue with the set-up of your bridge

How to get App Key, App Secret

Other Info

1. Click on Create new integration to connect your Ad account (or select an existing one from the dropdown if you already connected it)
2. You will be prompted to the Ad platform authorization experience. Here you will need to grant LeadsBridge access on click on the Authorize button
3. Once done, you can choose a name for this LinkedIn Matched Audiences and LeadsBridge integration (you can also edit it later)
4. Once the authorization pop up is closed, you are ready to select from the dropdown the Ad Account and all the required parameters, including the sync frequencies.
5. Use Simulation functionality in order to test the source data and receive a report to verify the information processed
6. Now that your LinkedIn Matched Audiences integration is fully set up too, you can click on the Continue button

Notes for the simulation mode: A published bridge with simulation ON is not sending any data, the simulation has to be switched off to have the audience being created, up and running on the Advertising platform. You can edit it later from inside the bridge if you want to go live and send the data.

Here you'll be able to map your BlueJeans Events information with your LinkedIn Matched Audiences fields.

1. You will have LinkedIn Matched Audiences fields on the left. Match the information you wish to pass align from BlueJeans Events
2. Based on LinkedIn Matched Audiences functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
3. You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
4. You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped

• Click on the Save and publish button