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How to connect GoToWebinar with LinkedIn Matched Audiences

Connect GoToWebinar to LinkedIn Matched Audiences with LeadsBridge

GoToWebinar » LinkedIn Matched Audiences

In this article, you'll learn how to set up the bridge and connect GoToWebinar to My CRM Example using LeadsBridge.


LinkedIn Matched Audiences is a set of targeting tools that allow advertisers to better reach users on the platform using their own data. LinkedIn already provides a unique and convenient way to target members by company, industry, skills, titles, and more.

How to set up your bridge step-by-step tutorial

Before you start

  1. Head over to the left sidebar and click on the Create new Bridge green button
  2. You'll be taken to the first step of the bridge creation

Step 1: Choose the apps you want to connect

  1. Choose GoToWebinar as the source for your bridge
  2. Choose LinkedIn Matched Audiences as the destination for your bridge
  3. Click on the Continue button
  4. At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)

Step 2: Configure your GoToWebinar with LinkedIn Matched Audiences

Step 2.A: Setup your GoToWebinar integration

  1. Click on Connect GoToWebinar
  2. Click on Create new integration to connect your GoToWebinar (or select an existing one from the dropdown if you already connected it)
  3. A popup wil be opened where you can authorize the GoToWebinar integration
  4. Click on Authorize and you will be prompted to the GoToWebinar authorization experience
  5. Here you will need to provide the info required and grant access to LeadsBridge
  6. Once done, you will be get back to LeadsBridge application
  7. You can choose a name for this GoToWebinar and LeadsBridge integration (you can also edit it later)
  8. Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
  9. Now that your GoToWebinar is connected, you can continue with the set-up of your bridge

Step 2.B: Configuration details for GoToWebinar

Other Info

1. Login to your GoToWebinar account.
2. Head over to and create a developer account.
3. Once you have completed the registration, allow the developer account to connect with your GoToWebinar account.
4. Then click on the “add a new app” button and complete the form. You should use the domain [a=][/a] for the app to work correctly, make sure to include the backslash.
5. Click the “Create App” button.
Once the app is created, open its details by clicking on the name.
1. Copy the “Consumer key”
2. Paste it into the API Key field of the GoToWebinar integration page inside LeadsBridge.

Step 2.C: Setup your LinkedIn Matched Audiences integration

  1. Click on Create new integration to connect your Ad account (or select an existing one from the dropdown if you already connected it)
  2. You will be prompted to the Ad platform authorization experience. Here you will need to grant LeadsBridge access on click on the Authorize button
  3. Once done, you can choose a name for this LinkedIn Matched Audiences and LeadsBridge integration (you can also edit it later)
  4. Once the authorization pop up is closed, you are ready to select from the dropdown the Ad Account and all the required parameters, including the sync frequencies.
  5. Use Simulation functionality in order to test the source data and receive a report to verify the information processed
  6. Now that your LinkedIn Matched Audiences integration is fully set up too, you can click on the Continue button

Notes for the simulation mode: A published bridge with simulation ON is not sending any data, the simulation has to be switched off to have the audience being created, up and running on the Advertising platform. You can edit it later from inside the bridge if you want to go live and send the data.

Step 3: Fields Mapping

Here you'll be able to map your GoToWebinar information with your LinkedIn Matched Audiences fields.

  1. You will have LinkedIn Matched Audiences fields on the left. Match the information you wish to pass align from GoToWebinar
  2. Based on LinkedIn Matched Audiences functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
  3. You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
  4. You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped

Step 3.A: Leads Filter (Optional)

If you'd like you could add a filter for incoming leads. This filter will sync only leads that meet the configured conditions

  1. Click on the link Add Filter for Incoming Leads on the top left
  2. A popup wil be opened where you can configure the filter
  3. You can define a series of condition to filter the leads. The lead will be synced only when all the conditions will be met
  4. Once finished, click the Save Changes button to switch back to the Fields Mapping to continue with the bridge configuration

Step 4: Save and Publish

  • Click on the Save and publish button

Congratulations! Now your bridge is up and running

Do you need help?

Here some additional resources:


Google Customer Match: a complete guide (with case studies)

A Step-By-Step Guide to Facebook Custom Audiences

LinkedIn Matched Audiences: improve the efficiency of your retargeting campaigns