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How to connect Instapage with Zendesk Sell

Connect Instapage to Zendesk Sell with LeadsBridge

Instapage » Zendesk Sell

In this article, you'll learn how to set up the bridge and connect Instapage to Zendesk Sell using LeadsBridge.

How to set up your bridge step-by-step tutorial

Before you start

  1. Head over to the left sidebar and click on Bridges
  2. You'll be taken to the Bridges section of your account
  3. Click on the Add New button
  4. You'll be taken to the first step of the bridge creation

Step 1: Bridge's Main information

  1. Choose a name for your bridge (this will only be visible inside LeadsBridge)
  2. You may add labels to help you identify your bridge later
  3. Choose Instapage as the source for your bridge
  4. Choose Zendesk Sell as the destination
  5. Click on the Next button

Step 2: Setup your Instapage source

You may send lead's information from Instapage to LeadsBridge through the Webhook feature.

Copy the Webhook address that you see in this step and set this endpoint as the data receiver inside your Instapage settings.

How to setup the webhook on Instapage

In the source step you’ll see a webhook available, set that URL inside your Instapage settings.
Follow these steps to connect your landing page:

  1. Head over your Instapage form settings and click edit on your form to open the Integration tab.
  2. Select the Webhook integration and enter the webhook endpoint URL provided by LeadsBridge.

  1. Select the sending method and click continue.
  2. In the next step you will have to match your form fields with your WebHook fields.

5. Go to the form preview and then send a test lead to check if everything has been set properly.

Before proceeding

One last thing before proceeding to the next step is to send a test lead from Instapage. This will allow us to recognize the attributes you'd like to pass along and offer them as presets in the next steps of the setup.

  1. Please make sure the LeadsBridge screen is saying "Waiting for New Lead...", it means that we're ready to receive your test data
  2. Go to Instapage
  3. Submit a test lead
  4. Once done go back to LeadsBridge and verify that your test was sent successfully
  5. You should see the information processed correctly by the app
  6. Click on the Next button

Step 3: Setup your Zendesk Sell destination

  1. Type in the integration's name in the dedicated field
  2. Select the segmentation concept you'd like to use from the dropdown
  3. Click on the Authorize button
  4. Login to the account you'd like to use
  5. Allow LeadsBridge to access your Zendesk Sell information
  6. You'll see the blue info success message at the top right of your screen
  7. Click on the Next button
  8. You'll now be able to select the destination segment to send your leads to
  9. You may choose to receive an email receipt for each incoming lead.
    • Type the address(es) where you'd like to receive the receipt
    • You may also modify the Subject line of the email
  10. Click on the Next button

Step 4: Fields Mapping

Here you'll be able to map your source information with your destination fields.

You'll see a field name with the destination integration's logo at the top, this indicates the name of the field on Zendesk Sell.

Underneath there's a box where you may add the information you'd like to send.

  • Check each of the Zendesk Sell fields available
  • Match the information you wish to pass along from Instapage
  • You may type the information manually and pass them as a static value
  • Use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on
  • You may also leave blank the box of a field's information you don't want to send through

Custom Fields

  1. If you'd like to add more fields, just look at the bottom of the page
  2. Head over the "Don't find a CRM custom field?" box
  3. Select the field you'd like to add from the dropdown list
  4. Click the Add Custom Field button
  5. The field will appear above
  6. Add the desired information, as you did with the other ones

Once accomplished your desired outcome, just click Next and head to the last step.

Step 5: Test

In this final step, you'll be able to send a lead from LeadsBridge to test if the configuration works properly.

  1. To create a new test lead, fill in the required information when prompted
  2. Click Test Now
  3. To test with a real lead, switch the toogle to "Test with existing lead".
  4. Click Sync Now along the lead you'd like to send
  5. If you did everything right the button will turn green, meaning your lead was synced successfully and the integration is ready
  6. Click Finish to save your settings and turn active your bridge

That's all! Congratulations.

You'll be redirected to the bridges section of your account with a green success message at the top right of the page and your bridge will now be active.

Have you got some questions?

You may want to take a look at the common questions on the respective integration's documentation.

If you have any other questions, or need help to configure your bridge from Instapage to Zendesk Sell with LeadsBridge, do not hesitate to contact our Support!