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How to connect LinkedIn Lead Gen Forms with Bitrix24.com

Connect LinkedIn Lead Gen Forms to Bitrix24.com with LeadsBridge

LinkedIn Lead Gen Forms » Bitrix24.com

In this article, you'll learn how to set up the bridge and connect LinkedIn Lead Gen Forms to Bitrix24.com using LeadsBridge.

Watch the video or follow the step-by-step guide down below.

Video

Create the Lead Gen Form (LinkedIn)

If you are new to LinkedIn Lead Gen Forms, see how to create the form for your campaigns.

Create the bridge with LeadsBridge

Learn how to connect your LinkedIn Lead Gen Forms with LeadsBridge. Please note, some steps may vary upon each integration. If you have any doubt about the steps you should take for Bitrix24.com, please follow the written information below.


How to set up your bridge step-by-step tutorial

Before you start

  1. Head over to the left sidebar and click on Bridges
  2. You'll be taken to the Bridges section of your account
  3. Click on the Add New button
  4. You'll be taken to the first step of the bridge creation

Step 1: Bridge's Main information

  1. Choose a name for your bridge (this will only be visible inside LeadsBridge)
  2. You may add labels to help you identify your bridge later
  3. Choose LinkedIn Lead Gen Forms as the source for your bridge
  4. Choose Bitrix24.com as the destination
  5. Click on the Next button

Step 2: Setup your LinkedIn Lead Gen Forms source

  1. Select the LinkedIn Advertiser Account, Ad Account and the Lead Gen Form from the dropdown
  2. Click on the Next button

Step 3: Setup your Bitrix24.com destination

  1. Type in the integration's name in the dedicated field
  2. Enter URL to connect Bitrix24.com with LeadsBridge
  3. You'll find the URL of your Bitrix24.com account by looking at the browser's address bar when you are logged inside Bitrix. See the image as an example.
  4. Before proceeding, please ensure to have the LeadsBridge application installed into your Bitrix24.com account. The app is required to authorize correctly the account.

    If you don't have it already, open the following link ( OPEN LINK) and click on "Install". Once done, head back to LeadsBridge and proceed with the next steps.
  5. Select the segmentation concept you'd like to use from the dropdown
  6. Click on the Authorize button
  7. Login to the account you'd like to use
  8. Allow LeadsBridge to access your Bitrix24.com information
  9. You'll see the blue info success message at the top right of your screen
  10. Click on the Next button
  11. You'll now be able to select the destination segment to send your leads to
  12. You may choose to receive an email receipt for each incoming lead.
    • Type the address(es) where you'd like to receive the receipt
    • You may also modify the Subject line of the email
  13. Click on the Next button

Step 4: Fields Mapping

Here you'll be able to map your source information with your destination fields.

You'll see a field name with the destination integration's logo at the top, this indicates the name of the field on Bitrix24.com.

Underneath there's a box where you may add the information you'd like to send.

  • Check each of the Bitrix24.com fields available
  • Match the information you wish to pass along from LinkedIn Lead Gen Forms
  • You may type the information manually and pass them as a static value
  • Use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on
  • You may also leave blank the box of a field's information you don't want to send through

Custom Fields

  1. If you'd like to add more fields, just look at the bottom of the page
  2. Head over the "Don't find a CRM custom field?" box
  3. Select the field you'd like to add from the dropdown list
  4. Click the Add Custom Field button
  5. The field will appear above
  6. Add the desired information, as you did with the other ones

Once accomplished your desired outcome, just click Next and head to the last step.

Step 5: Test

In this final step, you'll be able to send a lead from LeadsBridge to test if the configuration works properly.

  1. To create a new test lead, fill in the required information when prompted
  2. Click Test Now
  3. To test with a real lead, switch the toogle to "Test with existing lead".
  4. Click Sync Now along the lead you'd like to send
  5. If you did everything right the button will turn green, meaning your lead was synced successfully and the integration is ready
  6. Click Finish to save your settings and turn active your bridge

That's all! Congratulations.

You'll be redirected to the bridges section of your account with a green success message at the top right of the page and your bridge will now be active.

Would you like to test the connection?

You don’t need to start a campaign to test if the connection works fine, just register yourself through your Ad preview.

To do so, follow this documentation: Sending a Test Lead in Campaign Manager

Have you got some questions?

You may want to take a look at the common questions on the respective integration's documentation.

If you have any other questions, or need help to configure your bridge from LinkedIn Lead Gen Forms to Bitrix24.com with LeadsBridge, do not hesitate to contact our Support!