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Integrate Marketo with LeadsBridge

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Intro

Marketo is a world leader in Marketing Automation for company of any size. With his powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

In this article, you'll learn how to connect your LeadsBridge account with Marketo.

Connect Marketo integration

Before you start

  1. Head over to the left sidebar and click on the Create new Bridge button
  2. Select your integrations in the selectors
  3. Click on the Continue button at the bottom right

Authorize Marketo integration

Setup your Marketo integration

  1. Click on Connect Marketo
  2. Click on Create new integration to connect your Marketo (or select an existing one from the dropdown if you already connected it)
  3. A popup wil be opened where you can authorize the Marketo integration
  4. Fill Client ID, Client Secret, URL field to connect Marketo with LeadsBridge
  5. Click on the Authorize button
  6. You can choose a name for this Marketo and LeadsBridge integration (you can also edit it later)
  7. Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
  8. Now that your Marketo is connected, you can continue with the set-up of your bridge

Configuration details for Marketo

How to get Client ID, Client Secret, URL

To find the Client ID and Client Secret follow this steps:
- Login your Marketo account
- Go in the Admin section
- Click on LaunchPoint and View Details.
To find the Identity URL follow this steps:
- Go in the Admin section
- Click on Web Services
- Go in the REST API section.

Which entity concepts we support for Marketo

With LeadsBridge you may use these entity concepts for Marketo.

  1. Lead

    According to Marketo, a lead is "a qualified prospect that is starting to exhibit buying behavior". ( Learn more)

Which segmentation concepts we support for TikTok Lead Generation

With LeadsBridge you may use these segmentation concepts for Marketo.

  1. Static List

    They are simply lists of people that change only when you add/remove names. ( Learn more)
 

Common questions for Marketo

Why do I get “Access Denied” or “Error 603”?

You’re getting this error because Marketo is not allowed to comunicate with LeadsBridge. Please remember to assign the permission to your Marketo account to store the leads on your database.

How do I assign the full permission to Marketo?

To allow the Marketo API to store the leads on your database, you should create a role with full permission and assign it to the Access API group. Just remember to check all the read/write permissions. ( Learn more)

Do you need help?

Here some additional resources: