Connect LinkedIn Lead Gen Forms to Marketo with LeadsBridge

1. Head over to the left sidebar and click on Bridges
2. You'll be taken to the Bridges section of your account
3. Click on the Add New button
4. You'll be taken to the first step of the bridge creation

1. Choose a name for your bridge (this will only be visible inside LeadsBridge)
2. You may add labels to help you identify your bridge later
3. Choose LinkedIn Lead Gen Forms as the source for your bridge
4. Choose Marketo as the destination
5. Click on the Next button

1. Select the LinkedIn Advertiser Account, Ad Account and the Lead Gen Form from the dropdown
2. Click on the Next button

1. Type in the integration's name in the dedicated field
2. Enter Client ID, Client Secret and URL to connect Marketo with LeadsBridge
4. To find the Client ID and Client Secret follow this steps:
   • Login your Marketo account
   • Go in the Admin section
   • Click on LaunchPoint and View Details.
   
   
5. To find the Identity URL follow this steps:
   • Go in the Admin section
   • Click on Web Services
   • Go in the REST API section.
   
   
6. Click on the Next button
7. You'll now be able to select the destination segment to send your leads to
8. You may choose to receive an email receipt for each incoming lead.
   • Type the address(es) where you'd like to receive the receipt
   • You may also modify the Subject line of the email
9. Click on the Next button

Here you'll be able to map your source information with your destination fields.

You'll see a field name with the destination integration's logo at the top, this indicates the name of the field on Marketo.

Underneath there's a box where you may add the information you'd like to send.

• Check each of the Marketo fields available
• Match the information you wish to pass along from LinkedIn Lead Gen Forms
• You may type the information manually and pass them as a static value
• Use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on
• You may also leave blank the box of a field's information you don't want to send through

Custom Fields

1. If you'd like to add more fields, just look at the bottom of the page
2. Head over the "Don't find a CRM custom field?" box
3. Select the field you'd like to add from the dropdown list
4. Click the Add Custom Field button
6. The field will appear above
7. Add the desired information, as you did with the other ones

Once accomplished your desired outcome, just click Next and head to the last step.

In this final step, you'll be able to send a lead from LeadsBridge to test if the configuration works properly.

1. To create a new test lead, fill in the required information when prompted
2. Click Test Now
3. To test with a real lead, switch the toogle to "Test with existing lead".
4. Click Sync Now along the lead you'd like to send
5. If you did everything right the button will turn green, meaning your lead was synced successfully and the integration is ready
6. Click Finish to save your settings and turn active your bridge