Generate more leads with the LinkedIn Lead Gen Forms + Marketo integration

LinkedIn Lead Gen Forms is a solution that helps you drive high-quality leads from your Sponsored Content campaigns on Linkedin. These ads are particularly useful thanks to a design optimized for mobile devices. According to LinkedIn, 80% of involvement with sponsored content takes place on mobile devices. This creates a barrier when it comes to lead generation, because many users will not take the time to fill out a form.

Once submitted, you would have a record that can include each person’s name, email, company name, job title, location and more. Additionally, you can choose to include a thank you message on each form which could include a link to your website or additional content.

Lead Gen Forms prove you can ask for more information from people without killing conversion rates. This gives you the chance to collect more data without hurting conversions but also choose which kind of information to collect and create advertising campaigns accordingly. Moreover with the Lead Gen LinkedIn modules, the forms are automatically filled in with the information in the users' LinkedIn profiles, thus eliminating the extra work that the user had to do manually. For example, if you want to run an ad on LinkedIn promoting a free download from your website, each user who clicks on that ad will see the Lead Gen form. For example, if you want to run an ad on LinkedIn promoting a free download from your website, each user who clicks on that ad will see the Lead Gen form.

Marketo is a powerful, Best-in-Class marketing automation software that helps companies improve their businesses, building a strong engagement with customers and leads. Marketo has an impressive and advanced features set designed for companies of any size.

Marketo enables you to manage your leads efficiently, by attracting new potential clients, covert them into subscribers and nurture them. Marketo sales insight With Marketo sales insight you have under control your entire sales process. Thanks to this feature, you are able to optimize your funnel to make more sales. Email Marketing tools Marketo’s email marketing solution helps you build a strong and long-lasting relationship with your leads and customers. Thanks to marketing automation.

Marketo allows you to automatically create many segments within your list, which correspond to different email marketing campaigns. Thanks to marketing automation, you’ll be able to send more relevant content and offers to your leads and clients. Marketo social marketing Marketo enables you to integrate and manage your preferred social media channels within your marketing strategy, which allows you to increase the engagement of your audience on social media.

What you can do with LinkedIn Lead Gen Forms and Marketo

Insert Leads in Static Lists

Insert Leads in Lists

Update Leads in Static Lists

Update Leads in Lists

Case study

SpHear Speech & Hearing Clinic

SpHear Speech & Hearing Clinic is a state-of-the-art clinic established by Neevita Narayan, a Speech & Hearing graduate from AIIMS. SpHear Clinic offers personalized hearing, speech and communication services, in addition to the latest hearing device technology. "We are dedicated to helping all people, regardless of their age, to improve communication and vocational independence for life."


Conversion rate

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