Integrate Salesforce Marketing Cloud Account Engagement (formerly Pardot) with LeadsBridge

Yes, of course! If a lead already exists in your list, but you wish to sync a new lead with the same email, simply allow LeadsBridge to create duplicates. Go in your integration settings and set the “Allow duplicates” toggle to “Yes”. If the "Allow Duplicates" toggle is set to "No" any lead that already exists in your list and has been re-submitted will be updated with the new information.

If you get this error message while creating the integration it means that your Salesforce Marketing Cloud Account Engagement account is locked due to too many failed login attempts. To fix it you need to reset your Salesforce Marketing Cloud Account Engagement password. Please follow these steps in order to change it: 1. Open the Account Settings page into Salesforce Marketing Cloud Account Engagement, click and select Settings. In the Lightning app, select Salesforce Marketing Cloud Account Engagement Settings 2. Click Edit Password 3. Enter and confirm your new password Remember to update the password into the Salesforce Marketing Cloud Account Engagement integration.

In case you cannot see your custom fields in the fields mapping step of the bridge means that the Salesforce Marketing Cloud Account Engagement user you have connected doesn’t have enough permissions to retrieve them. To fix this, you should change your role in the Salesforce Marketing Cloud Account Engagement settings. Notice that Custom fields using Radio Button, Checkbox, Dropdown, or Multi-Select type are not supported by Salesforce Marketing Cloud Account Engagement’s API, so they won’t be visible in the fields mapping step.

Salesforce Marketing Cloud Account Engagement can be integrated with various platforms including ads platforms, allowing you to synchronize and manage data. To simplify the data management process, it's recommended to automate the flow by configuring Salesforce Marketing Cloud Account Engagement integrations. 

For example, through integrations, you can get form submissions from your Lead ads back into your Salesforce Marketing Cloud Account Engagement account. LeadsBridge can assist you with this. 

Manually exporting the submissions from your advertising platform (as a CSV file in Campaign Manager) and then uploading the lead data into Salesforce Marketing Cloud Account Engagement can be time-consuming. However, LeadsBridge can streamline this process by providing a data bridge that enables you to automate your Salesforce Marketing Cloud Account Engagement lead management process. 

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You can use LeadsBridge to connect LinkedIn lead gen forms to Salesforce Marketing Cloud Account Engagement automatically. The LeadsBridge LinkedIn Lead Generation Forms - Salesforce Marketing Cloud Account Engagement integration is a useful tool for marketers who want to streamline their lead generation process. By incorporating pre-filled forms in their ads, this integration helps eliminate the need for users to manually fill out forms. Instead, the forms are populated with information from users' LinkedIn profiles, allowing for a single-click function. This integration can make it easier for potential leads to be uploaded into Salesforce Marketing Cloud Account Engagement. Furthermore, the leads can be distributed to Sales in real-time as an MQL. 

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Besides LinkedIn lead gen forms and Salesforce Marketing Cloud Account Engagement integration, LeadsBridge offers even more LinkedIn - Salesforce Marketing Cloud Account Engagement integrations, such as:

• Salesforce Marketing Cloud Account Engagement and LinkedIn Matched Audiences integration: LinkedIn Matched Audiences is a feature that enables you to create custom audiences, upload a list of companies or contacts you want to target or retarget and integrate contacts from a third-party system. You can also create lookalike audiences. By connecting it with Salesforce Marketing Cloud Account Engagement, you can retarget your CRM-segmented audiences and enhance conversions by using your first-party customer lists. Learn how to set up Salesforce Marketing Cloud Account Engagement and LinkedIn Matched Audiences integration here.
• The LinkedIn Offline Conversions API is a tool that helps advertisers analyze the effectiveness of their campaigns by tracking offline performance data such as in-person transactions or product demos. This conversion tracking method enables marketers to obtain a better understanding of their LinkedIn marketing campaign performance, improve the accuracy of future campaigns, and optimize ad spend.

By connecting it to Salesforce Marketing Cloud Account Engagement, this data can be efficiently organized, streamlined, and shared in real-time with your team, increasing lead conversions and ensuring continued lead nurturing. Learn how to set up Salesforce Marketing Cloud Account Engagement and LinkedIn Offline Conversions API integration here.

With the help of LeadsBridge, you can streamline your Facebook lead ads campaign and align all departments simultaneously. The integration of Facebook lead ads and Salesforce Marketing Cloud Account Engagement allows you to receive leads directly into Salesforce Marketing Cloud Account Engagement and integrate them into a marketing campaign. If the leads meet certain predetermined criteria, they are sent directly to your sales team as MQLs. All connections are processed in real-time, which can significantly increase your company's speed to lead and conversion rate.

See how tointegrate Facebook lead ads with Salesforce Marketing Cloud Account Engagement through LeadsBridge.

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LeadsBridge offers a Custom Audience integration to retarget leads that are not MQL’s. By integrating Salesforce Marketing Cloud Account Engagement Facebook Custom Audience, you can include or exclude leads at any stage of the funnel while keeping them updated. Additionally, LeadsBridge can assist you in creating a lookalike audience that targets users with similar characteristics to your existing customers and followers. This integration is a great way to continuously build your target audience and identify key buyer characteristics that you may not have been aware of previously.

See how tointegrate Facebook Custom Audiences with Salesforce Marketing Cloud Account Engagement through LeadsBridge.

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Salesforce Marketing Cloud Account Engagement, now known as Marketing Cloud Account Engagement after a Salesforce rebranding in May 2022, is a targeted B2B marketing automation tool. It is purposefully crafted to harmonize marketing and sales operations, enhance conversion rates, drive lead generation, and nurture lasting customer relationships. 

Enterprises operating at scale choose Salesforce Marketing Cloud Account Engagement to streamline processes, boost interdepartmental synergy, and save time. While Salesforce Marketing Cloud Account Engagement's capabilities span various functions such as lead qualification and prospect scoring, its primary application lies in automating email marketing.

In particular, Salesforce Marketing Cloud Account Engagement empowers users to personalize extensive email campaigns through customer segmentation and engagement insights. These insights illuminate the audience's journey, facilitating refined alignment between marketing and sales strategies. The tool further enables tracking of key metrics to optimize campaign performance and resource allocation.

Salesforce Marketing Cloud Account Engagement's strength lies in its robust email automation engine and its seamless integration with various applications. This integration capability optimizes workflow efficiency, ensuring a cohesive approach across marketing, sales, and customer acquisition efforts.

By integrating with multiple apps, Salesforce Marketing Cloud Account Engagement maximizes its features to synchronize advertising, marketing, sales activities, and lead management effectively. This alignment ensures a unified approach, enhancing overall business performance and customer interaction.

Discover more about Salesforce Marketing Cloud Account Engagement’s LinkedIn Connector.

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