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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Adobe Business Catalyst
Adobe Business Catalyst is a CMS (Content Management System) specifically designed for Business Owners and Digital Agencies.
Benefits of using Adobe Business Catalyst
With its “all-in-one” approach, Adobe Business Catalyst brings together many features that you need to integrate in order to run a business online including eCommerce, Blogging, Forums, payment system, etc. To create such an environment of tools, you typically need a web designer or a programmer. However, Adobe Business Catalyst you can organize your content, manage your eCommerce and your events easily.
Why should I use Adobe Business Catalyst
Through Adobe Business Catalyst you can manage different digital marketing tools in just one platform. You can build powerful websites that rank well and sell, create a photo gallery, set up online payments, forum modules, and much more. You can also have your own blog section to create content that rocks and build your own web apps – without coding. Customer Database (CRM) Adobe Business Catalyst has its own built-in CRM database. Website visitors can subscribe to CRM’s lists using integrated web form builders. Integrated reporting & analytics tool Business Catalysts allows you to check your site’s performance without referring to third party tools. Thanks to its integrated reporting and analytics tool, you get key metrics, charts, and a live feed of customer activity.
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