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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is amoCRM
Amo CRM is a “simple” sales automation tool. Its Customer Relation Management is designed to be intuitive and easy-to-understand, with the aim to save the team’s time and maximize productivity. Moreover, Amo CRM is optimized for iPad, which means you don’t necessarily need to manage your customers relations from an office.
Benefits of using amoCRM
Amo CRM can grab all your leads from many different platforms and tools you may use. Whatever the first touch comes from a web form, an email, phone call, social media, or live chat, Amo CRM can add the prospect to your lists. With amo CRM’s widget it’s very easy to create webforms fully integrated with your site. When prospects fill the forms with their data, they will be automatically transferred into the CRM and segmented as contacts or leads.
Why should I use amoCRM
Thanks to Amo CRM’s tracking system, you can create segments of your lists in order to qualify the prospects based on the visited website pages, the email opens or link clicks. Such advanced tracking method allows you to increase the productivity and efficiency of your marketing, identifying the exact needs and preferences of your leads.
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