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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is arpReach
ArpReach is an autoresponder and mailing list solution designed for business growth. Unlike other systems, ArpReach allows users to create and run follow-up autoresponders for one or more websites. Unlimited number of follow-up messages. Unlike other email marketing softwares, with ArpReach all your autoresponders can have an unlimited number of follow-up messages.
Benefits of using arpReach
When you expand your business and improve your marketing activities, you won’t receive any additional charge for adding extra autoresponders. Unlimited broadcasts ArpReach allows you to send unlimited newsletters, ezines and time-limited offers via broadcast, which don’t interfere with scheduled follow-ups. Moreover, you can use advanced segmentation methods to target your audience for sending highly performing broadcasts based on unlimited fields (including custom fields).
Why should I use arpReach
Tracking results With ArpReach you can easily track open rates and click through rates of your email marketing campaigns. By doing so, it is possible to create lists’ segments and assign tags to your leads, in order to personalize your customer’s journey and increase ROI. Split testing ArpReach has its own split testing tools: you can create multiple emails and find out which one performs better.
Kayak Pools created a series of campaigns to sell swimming pools. Thanks to LeadsBridge and Facebook Leads Ads Kayak Pools was able to increase their ROAS up to +36%