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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is BigMarker
BigMarker is a place to host live online talks, classes, presentations, webinars and webcasts, from your computer to the world. It provides all the tools you need to make your event successful, from scheduling and promotion to landing pages, registration, ticket sales, lead generation, reminders and audience communication, live hosting for up to 1,000 attendees, recording, and building your audience on your BigMarker channel. BigMarker uses the latest browser-based technology so no downloads or installations are required.
Benefits of using BigMarker
You get your own virtual conference room that you can customize with your logo/theme. You can embed your events to host them directly from your website. You can choose to make your events free or paid, setting ticket prices or accepting optional donations from attendees. Inside your event, you can share up to 9 webcams and present content: presentations, videos, or your whole screen. Attendees can chat, raise their hands, and be called on to ask questions. After your event, BigMarker gives you a channel, a place where attendees can subscribe (free or paid) to get access to past and future content, and where you can build your audience.
Why should I use BigMarker
With BigMarker you get your own virtual conference room that you can customize with your logo/theme. You can embed your events to host them directly from your website. BigMarker allows you to choose the perfect webinar landing page template, designed to maximize conversions, using the latest researches and best practices to get users to complete calls to action. Moreover, with BigMarker you can add your logo and change a theme color so that your pages are consistent with your own website and brand. When capturing leads you can use custom registration forms for lead generation. Choose which info you capture from people when they register.
Mercedes-Benz Vans created a type of campaign to decrease lead response rates for achieving a higher sales ratio. Using LeadsBridge and Facebook Lead Ads, Mercedes was able to sold 18% more Vans according to the last year