Streamline your data management process with the Act-On + FLG integration

Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.

This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.

FLG is the complete customer engagement platform for creating personalised customer experiences and driving sales at any scale.

Keep track of progress FLG lets you maximize conversions by instantly connecting your leads to the right agent or team member who respond to their specific needs and desires. Increase your lead generation Thanks to the API technology, you can capture leads from every source, web forms, lead providers and much more. Track your results If you acquire leads from different sources, FLG enables you to track which sources are performing and which not. This avoids you wasting money in services that don’t provide you enough ROI, focusing on what really work for your business.

Segment your audience If you really want to take the most out of your marketing and sales processes, you need to understand exactly what your leads want. With FLG, you can create segments of your audience based on data and activities. Fully integrated email and SMS Thanks to FLG, your agents can choose to manage the assigned leads through the channel that fits best for them.