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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Google BigQuery
Google BigQuery is a cloud-based enterprise data warehouse designed to provide lightning-fast SQL queries and interactive analysis of huge datasets. Google BigQuery has machine learning abilities and can process read-only data.
Benefits of using Google BigQuery
Google BigQuery is cost-effective and easy to scale. It offers a pay-as-you-go cost model. This means you pay according to the amount of data you stored in the service and processed by each query you run. Google BigQuery allows you to use SQL queries to create and test machine learning models. In addition, it is also a managed service that runs automatically, giving you time to focus on other things.
Why should I use Google BigQuery
Google BigQuery offers robust monitoring, logging, and alerting. This is done through the Cloud Audits logs. Google BigQuery has the capacity to serve as a repository for logs coming from applications or services through cloud logging. Google Cloud Public Datasets provides an enormous data repository of over 200 popular public datasets from various industries.
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