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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is iContact Pro
iContact Pro is a software designed for all types of companies that helps simplify marketing automation by making it cheaper. iContact Pro offers a range of advanced marketing capabilities, including tools for advanced email marketing, advanced segmentation, CRM functionality, task tracking, landing page creation, social publishing and tracking. Thanks to this features, businesses can connect with their audience and send them the most relevant content and offers, on autopilot.
Benefits of using iContact Pro
iContact Pro brings automation into marketing operations through the multiple features it provides. The software deals with lead generation and lead scoring processes, which helps you identify the most engaged leads of your database. iContact Pro has been programmed through landing pages that you can easily create, in order to grow your subscribers with no efforts. In addition, it gives you the ability to choose HTML-based or template-based pages.
Why should I use iContact Pro
With iContact Pro you can manage your email campaigns in a timely and simple way. It offers A / B test tools to grow your business with data-in-hand, as well as a message generator to meet your company's email marketing needs. It comes with list management tools for easy management of client IDs.
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