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What is Act-On
Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.
Benefits of using Act-On
With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement, this software offer tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market.
Why should I use Act-On
This tools let you automate key processes and tasks that are critical to campaign success. With Act-On, you can point, click, drag, and drop your way to a well-built marketing machine. Set up lead nurturing, segment lists, score and distribute leads, and trigger offers when someone performs a specific action. You can measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and much much more.
What is Mailshake
Mailshake is a simple solution for sending cold business emails that enables you to close more deals and optimize your workflow. In fact, with Mailshake allows you to easily schedule follow-up sequences or triggered emails based on your recipients' link clicks.
Benefits of using Mailshake
You don't need to be a great writer to start converting cold leads into customers: the software in fact provides you with to proven templates for your emails, that you can simply send with automatic follow-ups and customize for your industry.
Why should I use Mailshake
Mailshake interrupts the sequence when a response is detected, handles requests to unsubscribe and ignores the automatic responders. Moreover your sending calendar optimizes how your emails are sent, by giving you the ability to block out weekends, set hours of the day, and set spacing rules. With Mailshake you can use merge fields to quickly customize your messages. Preview every single email and make edits efficiently.
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